By having a more strategic approach to why and how we work with influencers and giving them the creative freedom they crave, we know they’ll create content that delivers the best possible results and ensures long lasting mutually beneficial relationships.
We use a mix of influencer tools, relationships and desk research to develop the right influencer strategy, identifying the best partners to deliver the campaign objective.
It starts with identifying and securing the best macro influencer/s to partner with, before working closely with them to create a credible and authentic campaign partnership that works for them and for the brand. We manage all elements of the relationship, from the first approach and budget negotiation to contract development and agreement, through content creation approvals to campaign evaluation and wrap up.
We believe to deliver the best results from an influencer campaign, it’s important to balance the needs of the client against the creative freedom of the influencer as the content creator. By trusting our chosen influencers to develop engaging campaign content on behalf of the brand, we achieve the perfect balance.
If a micro influencer campaign is the right route to take, we manage the whole process, from identifying the best platform, through to creating watertight briefs and overseeing and evaluating the resulting influencer content.