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ave & pr measurement

AVE & the challenge of PR measurement

As the industry continues to try to link PR results with genuine business outcomes, the..

Is traditional PR dying? Some thoughts on the future

I recently read an article in PR week that had the headline “Why Traditional PR is dying*.” Apart..

mother holding two children

Give it some flex

In 2015, I was interviewed by MMB Magazine, a network of online and printed publications..

scrabble tiles

New campaign? Don’t let PR be the last one to the table

Here’s a story that every PR practitioner working as part of an integrated team will..

open book

What’s the story morning glory: how storytelling will cut through

Storytelling isn’t new. And when I say that I’m not just referring to the Epic..

clubhouse app on phone

Everyone’s talking about…. Clubhouse

Clubhouse is the latest hot new social app being talked about, having launched in Spring..

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