Making holiday booking more relaxing

The commercial challenge

As a holiday comparison site, icelolly.com was fighting to stand out in a crowded marketplace.

Icelolly icelolly logo
majorca icelolly.com - back of a lorry - lorry 'delivering millions of holiday deals'

The Human Problem

Due to an unclear brand proposition, customers were unsure why they should be using icelolly.com to find their next holiday.

Our Insight

Customers don’t just want, but expect, a smooth, simple online experience when it comes to using comparison sites.

examples of icelolly ads

Our Solution

Employees from all parts of the two organisations were invited to a two-day workshop. Here, we encouraged debate, generated ideas and ultimately developed a new brand that everyone felt a sense of ownership towards.

The Impact

The online film for the refreshed brand quickly received 700K+ views on YouTube – it now has well over 1 million. This was such a fantastic response that the client immediately turned the film into a TV ad.