Encouraging shoppers to shop differently

The commercial challenge

Asda’s Scan & Go scheme only had a 5% sign-up among customers.

Yet, of those who did use the service, there was an impressive 80% retention rate.

 

Scan & Go Scan &Go logo
Asda Scan & Go billboard ads

The Human Problem

ASDA’s customers hadn’t yet been persuaded that self scanning offered any real advantages. But the service was obviously valued by those who did give it a try.

Our Insight

Customers now have so many options from home delivery to Click & Collect, self-service to traditional checkouts, that Scan & Go was simply falling off their radar.

Our Solution

We chose to highlight each individual benefit in a very graphic eye-catching way across car park banners, digital displays and social media, making the salient points easy to understand.