Asda: Deal Depot

Thinking big about a new bulk buy store

The commercial problem

ASDA wanted to break into the wholesale market. Their new store concept required a distinct brand identity, compelling store messaging and engaging advertising.

The human problem

There was a danger customers might become confused if the brand borrowed too much from ASDA.

The human truth

People love a good bargain especially ones without any catches or membership fees.

The unmissable value

Our name succinctly summed up the nature and size of the service, while our friendly, relaxed design style and tone, utilised an eye-catching ‘Flexagon’ panel, and bold, quirky type.

“It looks fab, it’s been nice to see it all come to life! You guys have done an absolutely brilliant job. You should be really proud, I know I am!”

Fran McCarco, Senior Manager