We use a mix of influencer tools, relationships and desk research to develop the right influencer strategy, identifying the best partners to deliver the campaign objective.
If a micro influencer campaign is the right route to take, we manage the whole process, from identifying the best platform, through to creating watertight briefs and overseeing and evaluating the resulting influencer content.
It starts with identifying and securing the best macro influencer/s to partner with, before working closely with them to create a credible and authentic campaign partnership that works for them and for the brand. We manage all elements of the relationship, from the first approach and budget negotiation to contract development and agreement, through content creation approvals to campaign evaluation and wrap up.
We believe to deliver the best results from an influencer campaign, it’s important to balance the needs of the client against the creative freedom of the influencer as content creator, trusting them to develop engaging campaign content on behalf of the brand, so that’s how we do it.