Some practitioners like to view SEO as a ‘dark art’. Not us. At CreativeRace we pride ourselves on implementing SEO expertly and explaining it clearly to our clients. Our work always follows Google guidelines, so our strategies are never open to misinterpretation (no danger of Black Hat SEO here, thank you!)
When performing SEO work, we believe there are 2 areas crucial for success – brand and customer. Fundamentally, SEO is all about building an online brand, so our task is to encourage the market to actively look for yours taking into account individual search engine criteria. While, with our customer focus, we aim to align your business goals seamlessly with your target audience’s needs.
Going beyond best practice takes experience. Our SEO and strategy teams have a proven track record in managing SEO for leading brands in every sector across the globe. We explore your sector, your business and your goals to build a tailored strategy that yields the best organic search results.
Our senior SEO team are all adept at technical SEO having held senior positions in some of the UK’s best SEO agencies. This knowledge allows us to craft thorough technical strategies, converse with technical stakeholders and, ultimately, to start moving the needle on your SEO goals.
Content may be king. But knowing which content has value is even more powerful. Through thorough SERP, topic and intent analysis combined with your expert knowledge, we empower your content creators to craft high performing content that fits your brand, your audience and your SEO.
The right links are vital to successful SEO, but achieving them can be a real challenge. Working closely with the client, our SEO, digital, creative and traditional PR teams produce content worthy of discussion and coverage – garnering links that are both on topic and on brand.
Our SEO migration process has been honed through over 100 successful migrations and is flexible enough to cover any technology, time frame and schedule. Need us to write and optimise your HTAccess? Not a problem. Migrating at 3am? We’ll be there.
E-commerce can present some unique challenges to SEO strategy. So, it’s reassuring to know that our SEO team has worked extensively with all today’s major e-commerce platforms, from heavily customised Magento and Shopify through to Salesforce Commerce Cloud (formerly Demandware) and Adobe.
Our team is passionate about SEO and love to share their expertise with others. To that end, we offer bespoke training for in-house teams of any size, plus expert analysis, and assistance with internal recruitment, to fill any knowledge gaps you may have.