ASDA’s Scan & Go scheme only had a 5% sign-up among customers. Yet, of those who did use the service, there was an impressive 80% retention rate.
ASDA’s customers hadn’t yet been persuaded that self scanning offered any real advantages. But the service was obviously valued by those who did give it a try.
Customers now have so many options from home delivery to Click & Collect, self-service to traditional checkouts, that Scan & Go was simply falling off their radar.
We chose to highlight each individual benefit in a very graphic eye-catching way across car park banners, digital displays and social media, making the salient points easy to understand.