Developing a social media strategy for Naked Noodle

Following on from CreativeRace’s success with Mug Shot’s social media strategy, the manufacturer, Symingtons, asked us to generate a similar impact for their other convenience brand Naked Noodle.

So we put in place a social media strategy, covering tone of voice, content and community management – including the infamous Naked Noodle appearance at London Fashion Week which was developed to highlight the growing use of recycled materials in fashion.