Creating a campaign with legs.

Pitched against the big players in the boiler installation market, Help-Link were looking to increase sales with a modest budget. So we created a hard-working yet fun integrated DRTV campaign using a humorous ‘boiler’s gone’ theme, that featured a boiler literally doing a runner. With an impactful idea and a clear pricing structure, the campaign resulted in Help-Link’s best ever total sales, halving its cost per acquisition.