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Don’t be cool, be effective

Our Senior Strategist, Ed, discusses why trying to be cool might seem appealing to brands, but it could be counterproductive to achieving your objectives.  

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In-depth analysis: Connecting with consumers in the post-lockdown world

As we move out of lockdown people’s lives and their shopping behaviour are changing, and at pace. To survive, businesses and brands must react to these changes. To thrive, they must also anticipate how their audience will think, feel and behave; and rapidly evolve their strategy to meet these emerging needs. 

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