CreativeRace appoints new SEO Director, Malcolm Slade

Independent integrated agency CreativeRace has announced another high-profile recruit, following on from a number of key hires in 2020.

Malcolm Slade joins as SEO Director and part of the senior leadership team to head up the new integrated performance offering.

He joins from Jaywing PLC (previously Epiphany) where he led their SEO function for over 15 years delivering SEO strategy and support for brands including Virgin Holidays, Pets at Home and Ann Summers.

Speaking about his new role, Slade commented “When I read about Rob Shaw taking the helm at CreativeRace I thought the time was right for a change and a new challenge.  The agency has such a long history of working with some huge brands and the opportunity to take a key role in expanding its capability was not one to be missed, we have big plans for the future”.

Rob Shaw added “I’ve been fortunate enough to work with Malc for many years, his reputation in our industry is well recognised and he’s a fantastic addition to the team.  This is another step forward in our ongoing plans to recruit the very best and combine them into a fully integrated offering at CreativeRace.  Our expansion of capabilities continues as does our ability to attract and retain new clients.  Despite the challenges all industries face currently, there is still an ongoing demand for high calibre agencies that employ the best and can clearly demonstrate their ability to help clients punch above their weight”.

Slade is the latest in several key hires for the agency and alongside the recent introduction of a social and PR function, marks a significant point in the agency transformation to offer a fully-integrated approach spanning brand, creative and digital marketing.

For more information on this hire, the plans for the business or the work thatCreativeRace do, please contact


In other news

Don’t be cool, be effective

Our Senior Strategist, Ed, discusses why trying to be cool might seem appealing to brands, but it could be counterproductive to achieving your objectives.  

Read post
In-depth analysis: Connecting with consumers in the post-lockdown world

As we move out of lockdown people’s lives and their shopping behaviour are changing, and at pace. To survive, businesses and brands must react to these changes. To thrive, they must also anticipate how their audience will think, feel and behave; and rapidly evolve their strategy to meet these emerging needs. 

Read post