The Caravan & Motorhome Club was struggling to find a way to communicate different messages to their 1 million+ members, whilst still attracting new sign-ups. So we created the ‘open your door to the great outdoors’ campaign. Replacing bland pictures of white caravans with idyllic outdoors photography and activities, the initiative translated across print, email, web and social channels. The result? Advance bookings increased significantly year on year.